Bydell-Skålp Fishery 

I develop a brand identity for a fictional company called Bydell-Skålp Fishery. The design process began with conducting visual and competitive audits, which allowed me to differentiate the brand from competitors in the same industry. Bydell-Skålp Fishery is in the commercial fishing industry. The main competitors tend to use red, dark blue, and yellows in their brands. The mark in the logo I designed represents a fish being caught on a hook with the hook being the tail and the circle being the fishing line.